Maximize Media Coverage with Video News Releases (VNRs)
A VNR boosts visibility on news bulletins and specialized programs by targeting the right journalists, bloggers, and media outlets.
📽️ Best Practices:
✔ Airing-ready clip – polished and ready to broadcast.
✔ Raw footage – multiple angles and natural sound for customization.
Keep VNRs neutral and informative to increase broadcast potential. Updated media lists and industry experts as quotable sources enhance exposure.
Live expert interviews are on the rise—having the right setup and availability improves your chances of getting on air.
